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Content maintenance workflow guide

A guide for keeping a website's content accurate over time, instead of letting it quietly go stale.

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  1. Assign ownership — Every page or section should have a named owner responsible for its accuracy — not "the website team" in general, which in practice means no one.
  2. Set a review cadence — High-traffic or time-sensitive pages (deadlines, fees, contacts) should be reviewed at least once a term. Lower-traffic pages can be reviewed annually.
  3. Make updates easy to request — A short, visible process for anyone to flag outdated or incorrect content — not an email chain that gets lost.
  4. Route through a light approval step — Even a quick check by one other person catches errors before they go live, without needing a heavy process.
  5. Track what changed — A simple changelog or version history helps future editors understand why a page looks the way it does, and avoids accidental reversions.
  6. Retire, don't just leave — Outdated pages should be archived or redirected, not left live to confuse search results and users.
  7. Audit annually — Once a year, review the whole site against this list — this is where content drift actually gets caught, rather than assumed away.